當 C 羅說要賣個人球鞋,NIKE 終於坐不住了
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers: Alexander Ost 近日,一項關系不錯的 NIKE 向旗下球星 C 羅發出了警告式提醒,希望後者能夠尊重合約精神,不要破壞合作條款。此舉源自 C 羅在此前曾透露打算推出個人球鞋系列,繼續完整其個人品牌 CR7。而這也是在 C 羅相繼推出 CR7 內衣、男鞋、襯衫系列後,NIKE 方面第一次正式提出交涉—&Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strat...
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