european journal of marketing::journal of marketing research::journal of marketing::journal of consumer research::marketing::journal of consumer psychology|筆數16第1頁-UZCCA

Emerald | European Journal of Marketing information話說，現在很多人不管去哪，坐下來第一件事，就是連Wi-Fi，這本是件再正常不過的事情了吧... 但是，最近，一幫英國人卻因為連Wi-Fi連出了問題... 22000個英國人，就因為連了個免費Wi-Fi，最後居然要去打掃音樂節的廁所，清除道路上的口香糖和公園European Journal of Marketing aims to be a unique forum for the dissemination of high-quality scholarly research and thinking in marketing. It offers unparalleled insights on new research, current practice and future trends so that practitioners and ......

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只要不殺人搶劫，政府就按月發錢。為了遏制當地的犯罪率，這市長也是拼了

7月 18, 2017

范姜孤桃

kuso

Emerald | European Journal of Marketing information | Author Guidelines 話說，在美國加州有一個叫斯托克頓市的地方... 作為一座港口城市，風景沒得說，也吸引了不少人遊覽打卡。然而... 就是這樣一個風景秀麗的地方，卻又讓無數人避之不及，因為連續多年，斯托克頓都會被當作美國最不安全的城市之一被拎出來，這個Submit to the journal Submissions to European Journal of Marketing are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at http://mc.manuscriptcentral.com/ejm. Full information and ......

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救命！我被關在ATM機裡了...警察都要憋不住笑，但這是個很嚴肅的事情啊！

7月 18, 2017

范姜孤桃

kuso

Emerald Insight | European Journal of Marketing | Volume list遍布街頭的ATM機，我們已經見怪不怪…… 插卡，輸密碼，吐錢，這套流程大家也都熟悉…… 不過，如果你輸完密碼，ATM機里吐出一張紙條：「救命啊啊啊啊啊啊啊…」你…會是什麼感受？美國德克薩斯州科珀斯European Journal of Marketing ISSN: 0309-0566 Online from: 1967 Subject Area: Marketing Content: Latest Issue | Latest Issue RSS | Previous Issues Options: To add Favourites and Table of Contents Alerts please take a Emerald profile Volume List Issue(s .....

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為了讓你喝完咖啡不扔掉杯子，星巴克想出了這招！

7月 18, 2017

連元柳

kuso

Emerald Insight | European Journal of Marketing | The value concept and relationship marketing 在韓國，每年咖啡的銷量很大，人均達到1.93公斤。於是一個個一次性杯子就成了環保難題。韓國星巴克想出了一個辦法，讓你喝完咖啡之後，不再將杯子扔掉。咖啡杯盆栽於是一場如火如荼的“你的外帶花園”活動就開始了Annika Ravald, Christian Grönroos, (1996) "The value concept and relationship marketing", European Journal of Marketing, Vol. 30 Iss: 2, pp.19 - 30 Keywords: Customer satisfaction, Quality, Relationship marketing, Value Article type: Conceptual Paper DOI:...

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KFC設計了一家服裝店，還能玩得再過分一點嗎

7月 18, 2017

連元柳

kuso

European Journal of Marketing - ISSN 03090566 炸雞界的老司雞 — 「肯德基」，今年狠不安分：除了不願意賣雞，其他什麼都願意搞一搞。先是推出，可以吃的吮指炸雞指甲油把自己搞綠了開了一家肯德基輕食餐廳不賣炸雞，賣小龍蝦和啤酒 European Journal of Marketing, 03090566 ... What are the possible links that can appear for an article? There are 3 links that can appear for articles: Preview: You will see this link if you are entitled to Scopus.com. Note that not all articles have an a...

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英國土豪賣掉公司豪宅跑車，到中國給流浪漢做包子，還一做就12年！

7月 18, 2017

王妙萱

kuso

European Journal of Marketing - Scimago Journal & Country Rank 來自：益美傳媒（ID：YeeMedia）授權發布一個上流社會的大富翁有一天突然賣掉公司、房子、車子不遠萬里跑到異國他鄉去為那裡「最底層的乞丐」服務這個聽起來天方夜譚的故事，是真的！而且發生在我們的十六朝古都中國西安 European Journal of Marketing Country: United Kingdom Subject Area: Business, Management and Accounting Subject Category: Marketing Publisher: Emerald Group Publishing Ltd.. Publication type: Journals. ISSN: 03090566 Coverage: 1982, 2005-2013 : 31 ......

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Emerald | European Journal of Marketing information

3月 12, 2025

European Journal of Marketing aims to be a unique forum for the dissemination of high-quality scholarly research and thinking in marketing. It offers unparalleled insights on new research, current practice and future trends so that practitioners and ......

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Emerald | European Journal of Marketing information | Author Guidelines

3月 14, 2025

Submit to the journal Submissions to European Journal of Marketing are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at http://mc.manuscriptcentral.com/ejm. Full information and ......

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Emerald Insight | European Journal of Marketing | Volume list

3月 13, 2025

European Journal of Marketing ISSN: 0309-0566 Online from: 1967 Subject Area: Marketing Content: Latest Issue | Latest Issue RSS | Previous Issues Options: To add Favourites and Table of Contents Alerts please take a Emerald profile Volume List Issue(s .....

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Emerald Insight | European Journal of Marketing | The value concept and relationship marketing

3月 13, 2025

Annika Ravald, Christian Grönroos, (1996) "The value concept and relationship marketing", European Journal of Marketing, Vol. 30 Iss: 2, pp.19 - 30 Keywords: Customer satisfaction, Quality, Relationship marketing, Value Article type: Conceptual Paper DOI:...

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European Journal of Marketing - ISSN 03090566

3月 13, 2025

European Journal of Marketing, 03090566 ... What are the possible links that can appear for an article? There are 3 links that can appear for articles: Preview: You will see this link if you are entitled to Scopus.com. Note that not all articles have an a...

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European Journal of Marketing - Scimago Journal & Country Rank

3月 14, 2025

European Journal of Marketing Country: United Kingdom Subject Area: Business, Management and Accounting Subject Category: Marketing Publisher: Emerald Group Publishing Ltd.. Publication type: Journals. ISSN: 03090566 Coverage: 1982, 2005-2013 : 31 ......

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European Journal of Marketing - Service-Dominant Logic - Home

3月 16, 2025

European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: To cite this document: Stephen L. Vargo, (2011),"Market .....

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ingentaconnect Publication: European Journal of Marketing

3月 16, 2025

Home >> Publication: European Journal of Marketing European Journal of Marketing ISSN 0309-0566 Visit publication homepage Publisher: Emerald Group Publishing Limited 331 issues are available electronically Volume 47 Numbers 11-12, 2013 Number 10 ......

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