寶馬和奧迪的廣告大戰,堪稱精彩大片
Hop Card « transportblog.co.nz說到借勢做局,不得不提寶馬和奧迪的廣告戰啊!這個營銷案例堪稱精彩大片。 事情的起因是這樣的,在加州,奧迪給新A4 掛了這麼一個廣告牌子 Chess? No thanks, I'd rather be driving. (下棋?算了吧, 我更想去駕駛。) 過了兩天,牌子被換下來了,掛上了這個。 YouThe first, after a dinner out we were dragged, past our bus stop, into the limitless helllhole that is the SkyCity car dungeon, our hosts struggling to find their car on the bizarre sloping and labyrinthine parking floors, paying an absolute fortune to re...
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