paid media earned media

夠絕情的兩封信~

5月 30, 2013

梁寒瑤

kuso

Defining Earned, Owned And Paid Media | Forrester Blogs夠絕情的兩封信~~親愛的丈夫: 經過我詳細的考慮, 我認為我都是離開你比較好. 我們一起己經七年了, 七年來我自問盡力做一個好太太. 昨日我剛剛收到你公司的來電, 得知你己離職的消息. 老實說, 我對你的將來有一點擔憂. 上星期, 我去剪了一個新髮型, 煮了一The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of t...

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塔台口試

5月 30, 2013

林慕夢

kuso

Your Content Strategy: Defining Paid, Owned and Earned Media - Hootsuite Social Media Management一名年輕人應徵機場塔台的工作，他通過了前面考試後，最後一關是口試。考官：「有一架飛機準備降落，你從望遠鏡裡發現他的起落架沒有放，你會怎麼辦？」考生：「我會立刻用無線電警告他。」考官：「如果他沒有回答呢？」考生：「我會立刻取出信號燈，發送『危險！不得降落』訊號。」考官：「可是他還是繼續下降。」考生：「Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog. Edelman’s Michael Brito Before getting into the specifics of a converged media content strategy, it’s important to first get a bette...

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如何拒絕搭訕男 拒絕網路找媛女

5月 30, 2013

何海丹

kuso

The Simple Guide to Understanding the Difference Between Paid, Owned and Earned Media [INFOGRAPHIC] 有看到別人也有發類似的，不過以下是我姊跟我說的，不知道有沒有回鍋，跟你們分享一下@@★男：小姐，請問能不能跟你五塊錢？我有急事想打個電話。←(假借幫助來搭訕，很典型)女：不行！男：為什麼？女：因為那五塊錢我要打給我媽，跟她說我見鬼了！男：........★男：小姐，你知道自從第一眼看到你，For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media....

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小七小姐請快幫我結帳

5月 30, 2013

張憶曼

kuso

What Is "Owned, Earned and Paid Media"? - Small Business News, Tips, Advice - Small Business Trends小七小姐請快幫我結帳話說我上班的路上有ㄧ間很順路的小7(7-11)店員小姐之一有點天兵天兵事件前篇： (一般的找錯錢)有一次繳錢，金額是873，我拿一千塊錢給她，小姐找了八百多給我，我：『小姐，妳找太多了。』我將六百多還給她她還呆住好幾秒，還搞不清楚我在說什麼。我又重複說了一次。她旁邊的同事探頭過來If you work in a marketing agency, or are a marketer in-house in a larger company, you probably know the answer to “what is owned, earned and paid media?”. But we small business owners wear many hats. Marketing may be one of 6 or 7 responsibilities you ha...

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老公的懺悔

5月 30, 2013

張易旋

kuso

[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned & Earned Media, by Rebe親愛的老婆大人 遵照您的旨意，我在書房裡反省了一個小時四十三分零七秒，喝了一杯白開水，上了一次衛生間，沒有抽煙，以上事實準確無誤，請審查。  附上我的檢討報告，不當之處可以協商。  經過３個月的婚姻生活，我認為老婆同志溫柔賢良，勤奮聰穎，是不可多得的好妻子，而身為丈夫的我卻舉止乖Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must con… Advertising and media are converging. The results will disrupt how companies must deploy their...

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史上最壞跟最笨的駭客！

5月 30, 2013

葉紫蕊

kuso

The difference between paid, owned and earned media - 5 viewpoints - Smart Insights Digital Marketin史上最壞跟最笨的駭客！ 我稍微粗略翻譯了全文對話~ 真的是太好笑了!~~ 翻譯中好幾次都笑到沒法打字~~~翻譯如下~ 如有不順之處~ 還望各位網友海涵~~~人物:: 判斷應為 IRC 交談室 #stopHipHop 的 Builder: 號稱"厲害"的"駭客": 插花者PS: (中場說明)A definition of paid, earned and owned media With the rise in importance of social media and online PR, we’re seeing more companies change their method of. Marketing topic(s):Customer acquisition strategy. Advice by Dave Chaffey....

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