什麼是跳蛋
Defining Earned, Owned And Paid Media | Forrester Blogs昨日幫我妹妹帶小孩,一個才在讀幼稚園的小女生。晚上時候小孩嚷嚷著要吃麥當勞,於是我們便出門去找麥當勞。一路上手拉著手兒,把街兒逛。走到一半時小女孩凝望遠方,若有所思的問我"舅舅.....什麼是跳蛋啊?".....我一時之間出了一身汗,猶豫到底該不該和他說明 "什麼是跳蛋"不管用什麼方式和他說,接著他The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of t...
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