shanghai tang case study

The Brand Culture of Shanghai Tang: An Aspiring Global Brand | Jonathan Schroeder - Academia.eduThe case study presented here offers a lens through which to study Chinese brand development in the global marketplace, and sheds light on the ways in which brands and ... More Info: Wu, Z., Borgerson, J. and Schroeder, J. (2013) “The Brand Culture of Sha...

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Shanghai - Wikipedia, the free encyclopediaShanghai is the largest Chinese city by population[8][9] and the largest city proper by population in the world.[10] It is one of the four direct-controlled municipalities, with a population of more than 24 million as of 2013[update].[5] It is a global fi...

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Tang dynasty - Wikipedia, the free encyclopediaThe Tang dynasty (Chinese: 唐朝; pinyin: Táng Cháo; Jyutping: tong4 ciu4; IPA: [tʰɑ̌ŋ tʂʰɑ̌ʊ]; Middle Chinese: Dâng) (618–907 AD) was an imperial dynasty of China preceded by the Sui dynasty and followed by the Five Dynasties and Ten Kingdoms period. It was...

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Infectious Diseases of Poverty | Full text | Providing financial incentives to rural-to-urban tubercFinancial issues are major barriers for rural-to-urban migrants accessing tuberculosis (TB) care in China. This paper discusses the effectiveness of providing financial incentives to migrant TB patients (with a focus on poor migrants in one district of Sh...

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