男子用“草泥馬”註冊公司成功網友:怎麼自我介紹呢
The Brand Culture of Shanghai Tang: An Aspiring Global Brand | Jonathan Schroeder - Academia.edu草泥馬是一種動物,當然,也是中國網民惡搞的十大神獸之一,諧音髒話“肏你媽”。不過,沒有想到的是,有人竟然用這個名字來當作自己公司的名字,更沒想到的是,工商局居然還通過了。 日前,一家名為“草泥馬”的文化公司在湖南株洲工商部門註冊成功。 這The case study presented here offers a lens through which to study Chinese brand development in the global marketplace, and sheds light on the ways in which brands and ... More Info: Wu, Z., Borgerson, J. and Schroeder, J. (2013) “The Brand Culture of Sha...
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