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Marketing mix (7P) and performance assessment of western fast food industry in Taiwan: An applicatio

10638 Afr. J. Bus. Manage. Table 4. Level of influence, level of being influenced, prominence and relation of marketing mix. Variable Level of influence (L) Level of being influenced (R) Prominence(L+R) Relation(L-R) Product 7.044 6.831 13.876 0.213...

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