Integrated Marketing Communication Plan for Folli Follie Group | Spyros Langkos - Academia.edu
09/2014; DOI: 10.13140/2.1.4214.2086 As Gabrielle Coco Chanel once mentioned: “Luxury is a necessity that begins where necessity ends” This study concentrates on the integrated marketing communications plan of the Greek company Folli Follie (personal...