Who Spent The Most On Sponsorship In 2013: IEG’s Top Spenders List - IEG Sponsorship Report
More than 100 U.S.-based companies spent more than $15 million on sponsorship in 2013, according to IEG’s annual spending analysis. PepsiCo, Inc. remained the biggest sponsor, allocating about $350 million across its many beverage and snack brands, and .....